the team at ta creates unforgettable online and offline marketing experiences for your customers. We formed this company with a mission: creating experiences people love.
We developed a mobile game for our client Asia Seafood based on the tradition of throwing sticky rice into a river during the Dragon Boat festival. The tradition is a sign of respect for the historical poet Qu who the festival honors. The mobile game was featured on WeChat and simply asked people to save the poet from hungry fish by using their fingers. The simple and addictive the Saving Poet Qu game gained much exposure in media channels during the festival.
This is the Oscar of the China Web Game awards. Beyond a stunning display and friendly experience, we utilized music from various arcade games through out the whole event, creating an atmosphere of nostalgia to enhance an emotional connection with the audience who attended.
In partnership with JWT Shanghai, we developed an idea for New Balance that aimed to help runner understand the New Balance line up of Vazee products and it's focus on speed. We created all the unique technology parts of the game as well as the animations. To ensure a great gaming experience.We also needed to crack the lag problem to brig the energetic animations to life with seamless loading speed.The Speed Challenge truly brought the New Balance Vazee product line up to life.
To help moms raise awareness with their kids about the need for good hand hygiene during school time,we partnered with Saatchi & Saatchi to help our client SafeGuard raise awareness. We armed moms with a fun game to play with kids that could help bring a boring message to life and make hand hygiene something memorable Parents were able to play with the game on WeChat to make a music video. Their kids simply created an avatar and sing the SafeGuard with it. These simple music videos were cherished by moms and kids as well as shared through social networks by moms, helping the message of SafeGuard spread even further.
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To help Johnnie Walker increase gifting during Thanksgiving and Christmas seasons, TA created the Johnnie Walker Smart Bottle. An interactive Johnnie Walker bottle that utilised iBeacon to connect the bottles with a gift givers through their WeChat app. Through the app, gift givers were able to create custom messages unique to the bottle they bought. After a friend receives the gift, they simply used WeChat’s exiting “Shake” function to find the bottle on WeChat and see interactive message from gift giver. This is the first time Johnnie Walker China used iBeacon technology to create a better user experience and connect people in a meaningful way: keep walking.
To show gratitude for their hardworking employees and the support of the families, Mercedes-Benz asked TA to create a family day for Thanksgiving. TA wanted to create an event that would also bond teams together in an unforgettable way to help the brand build greater teams for the future. To do this, TA needed to create a central theme to help teams work together to achieve success in a friendly competitive way. Inspired by the popular reality show, Running Man, TA created various challenging and exciting games to foster collaboration and bring employees and families to together with love and Mercedes Benz.
Land Rover needed help connecting their spirit of adventure with Chinese citizens in a way that would build a lasting relationship between the brand with future consumers. In China, adventure does not immediately mean roughing the outdoors. TA knew that for Chinese consumers, adventures are more appealing through food and extra-ordinary cuisines as that can be shared and cherished with friends and family alike. So instead of organising an official press conference; TA hosted a gala dinner for Land Rover Discovery Sport launch through a culinary adventure. TA invited one of the most famous chefs in the world, Jeremy Leung, to customise the entire banquet to take guests on an adventure through great food.
We believe in their cause, in their brands and in their vision. Only by working as one team can ta bring its best abilities to life: creating experiences people love.
